Top 5 Beauty Retail Apps in Italy Q4 2021

In Q4 2021, the performance of the top five beauty retail apps in Italy displayed diverse trends in terms of weekly downloads and active users. Below, we break down the performance of each app based on data from Sensor Tower.

Douglas - Parfüm & Kosmetik saw impressive growth in weekly downloads, peaking at around 26K during November. This surge contributed to an increase in weekly active users, which rose from approximately 42.4K at the start of the quarter to a high of around 72.2K by mid-December.

versione obsoleta - Sephora experienced a steady increase in weekly downloads, reaching a peak of about 11.7K in late November. Correspondingly, weekly active users grew from around 41.7K to 52.6K during the same period, reflecting the app’s growing engagement.

KIKO MILANO - Makeup & beauty had a consistent performance with weekly downloads peaking at 3.9K in late November. Active users also saw an upward trend, from approximately 4.7K to 6.6K by the end of November, before stabilizing around 5K towards the end of the quarter.

LOOKFANTASTIC: Beauty & Makeup showed a notable increase in both weekly downloads and active users. Downloads peaked at around 3.8K in late November, while active users grew from approximately 13.2K to 19.6K by the end of December, marking a significant rise in user engagement.

Passione Beauty had a steady performance throughout the quarter. Weekly downloads peaked at around 3.1K in late November, maintaining a consistent user base.

These performance trends highlight the dynamic nature of the beauty retail app market in Italy. For more detailed insights and data, visit Sensor Tower.